Listening model template
Overview:
Objectives:
In the table below identify your key search criteria, the date range of data collection & the related objectives:
Narrative | Search Criteria | Date Range | Objective | |
1 | ||||
2 | ||||
3 | ||||
4 | ||||
5 | ||||
6 |
Develop insights from your data
Once you’ve defined your listening model, collected data, and coded it, you can start to develop insights.
These questions will help you create a list of initial insights, from which you will then start to identify narrative communities (in Module 6):
What are the overall trends and patterns? Who/What are the most influential voices? What are they saying? Do they interact? What are we not seeing in the data?